TJ Hughes is amazing.

If there's a branded product in there it's ridiculously cheap. If its unbranded it's even cheaper.

They are the meaning of the word 'Bargain'. 

When asked "Which celeb would front our ads?" I realised that they should never pay that kind of money, it goes against the brand. And how do you dramatise the fact that you'd never pay for a big name celeb?

You get Wayne Rooney's brother, Robbie Williams' dad, Carol Vorderman's mum and Jonathan Ross' mum to tell everyone.